More than 40 national and international artists from 13 European countries will be giving performances, workshops and parties for three days. In addition, the exhibit “Playground Evolution” will be taking place in the Ankerhalle. It focuses on audiovisuell art as well as on live performances that want to be seen, heard and astound. The Playground AV sees itself as a a meeting point to network, learn and experiment. “Bring your toy & get connected” at the Playground AV festival 2016.
More than 40 national and international artists from 13 European countries will be giving performances, workshops and parties for three days. In addition, the exhibit “Playground Evolution” will be taking place in the Ankerhalle. It focuses on audiovisuell art as well as on live performances that want to be seen, heard and astound. The Playground AV sees itself as a a meeting point to network, learn and experiment. “Bring your toy & get connected” at the Playground AV festival 2016.
How can we succeed cultural institutions , for new target groups to be attractive and relevant? That is the key issue with which the originating from the Anglo-American research and cultural practice concept of ” Audience Development ” deals . Launched mid 90s expression represents the strategic acquisition, retention and development of public culture of today and tomorrow for cultural institutions and creative industry players . It approaches from the cultural marketing , the culture – PR , visitor research , art education and cultural education used a comprehensive cultural program to bring different audiences closer.
The Playground AV invites in order to find new ways and strategies to audiovisual art to make the Audience Development meeting to a wider audience.